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The customer culture imperative : a leader´s guide to driving superior performance / by Linden Brown and Christopher Brown.
Tipo de material:
TextoEditor: New York, NY : McGraw-Hill Education, c2014Descripción: xvii, 318 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 9780071821148
- 658.812 B877c 2014
Contenidos:
Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.812 B877c 2014 (Navegar estantería(Abre debajo)) | Disponible | 33409002885592 |
Total de reservas: 0
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| 658.812 B644c 2001 Customer equity : building and managing relationships as valuable assets / | 658.812 B647s 1994 Service management : principles and practices / | 658.812 B873a 2009 Answering the ultimate question : how Net Promoter can transform your business / | 658.812 B877c 2014 The customer culture imperative : a leader´s guide to driving superior performance / | 658.812 B879k 1996 Keeping score : using the right metrics to drive world-class performance / | 658.812 B925s 1995 Servicio a clientes / | 658.812 B964g 2002 Gestión de la relación con el cliente clave : una guía definitiva para administrar y mantener las grandes cuentas / |
Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide.
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