The customer culture imperative : a leader´s guide to driving superior performance /
Brown, Linden R,
The customer culture imperative : a leader´s guide to driving superior performance / by Linden Brown and Christopher Brown. - xvii, 318 páginas : ilustraciones
Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide.
9780071821148
Liderazgo.
Satisfacción del cliente.
658.812 / B877c 2014
The customer culture imperative : a leader´s guide to driving superior performance / by Linden Brown and Christopher Brown. - xvii, 318 páginas : ilustraciones
Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide.
9780071821148
Liderazgo.
Satisfacción del cliente.
658.812 / B877c 2014