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Marketing IT products and services / Jessica Keyes.
Tipo de material:
TextoEditor: Boca Raton, FL : CRC Press, c2010Descripción: xviii, 324 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- no mediado
- volumen
- 1439803196
- 9781439803196
- 004.068 K44m 2010
Contenidos:
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 004.068 K44m 2010 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002831984 |
Total de reservas: 0
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| 004 S545d 2011 Discovering computers 2011 : living in a digital world : complete / | 004.019 H918 2012 The human-computer interaction handbook : fundamentals, evolving technologies, and emerging applications / | 004.019 S259q 2012 Quantifying the user experience : practical statistics for user research / | 004.068 K44m 2010 Marketing IT products and services / | 004.16 V215e 2012 Embedded microcomputer systems : real time interfacing / | 004.16 W744d 2010 Designing embedded systems with PIC microcontrollers : principles and applications / | 004.21 D411s 2012 Systems analysis design, UML version 2.0 : an object oriented approach / |
Incluye bibliografía.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
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