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Marketing IT products and services / Jessica Keyes.
Tipo de material:
TextoEditor: Boca Raton, FL : CRC Press, c2010Descripción: xviii, 324 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- no mediado
- volumen
- 1439803196
- 9781439803196
- 004.068 K44m 2010
Contenidos:
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 004.068 K44m 2010 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002831984 |
Total de reservas: 0
Incluye bibliografía.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
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