Marketing IT products and services /
Keyes, Jessica, 1950- ,
Marketing IT products and services / Jessica Keyes. - xviii, 324 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
1439803196 9781439803196
Administración industrial.
Mercadeo.
Tecnología de la información--Administración.
004.068 / K44m 2010
Marketing IT products and services / Jessica Keyes. - xviii, 324 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
1439803196 9781439803196
Administración industrial.
Mercadeo.
Tecnología de la información--Administración.
004.068 / K44m 2010