Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
Tipo de material:
TextoSeries Routledge advances in tourism ; 21 | Routledge advances in tourism ; 21.Editor: New York : Routledge, 2011Descripción: xx, 242 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 0415991714
- 9780415991711
- 338.4791 K88m 2011
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 338.4791 K88m 2011 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002772824 | ||||
| Reserva Libro | Biblioteca Central | Reserva Colección General | 338.4791 K88m 2011 (Navegar estantería(Abre debajo)) | c. 2 | Disponible | GEN | 33409002817348 | |||
| Libro | Biblioteca Central | Colección General | 338.4791 K88m 2011 (Navegar estantería(Abre debajo)) | c. 3 | Disponible | GEN | 33409002966269 |
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| 338.4791 H394r 2012 Responsible hospitality : theory and practice / | 338.4791 H458i 2011 Inside city tourism : a European perspective / | 338.4791 H831 2013 The host gaze in global tourism / | 338.4791 K88m 2011 Managing and marketing tourist destinations : strategies to gain a competitive edge / | 338.4791 M345a 2010 Marketing of tourism experiences / | 338.4791 M665 2011 Mining heritage and tourism : a global synthesis / | 338.4791 M671g 2012 Gestión de oficinas de turismo / |
Incluye bibliografía.
Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to ´IT´ marketing. Case study: New Zealand--new media model.
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