Managing and marketing tourist destinations : strategies to gain a competitive edge /
Kozak, Metin, 1968- ,
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu. - xx, 242 páginas : ilustraciones ; 24 cm. - Routledge advances in tourism ; 21 . - Routledge advances in tourism ; 21. .
Incluye bibliografía.
Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to ´IT´ marketing. Case study: New Zealand--new media model.
0415991714 9780415991711
Turismo--Administración.
Turismo--Mercadeo.
338.4791 / K88m 2011
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu. - xx, 242 páginas : ilustraciones ; 24 cm. - Routledge advances in tourism ; 21 . - Routledge advances in tourism ; 21. .
Incluye bibliografía.
Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to ´IT´ marketing. Case study: New Zealand--new media model.
0415991714 9780415991711
Turismo--Administración.
Turismo--Mercadeo.
338.4791 / K88m 2011