Advertising today /
Berger, Warren,
Advertising today / Warren Berger. - 512 páginas : ilustraciones (algunas a color)
Incluye bibliografía (p. 494-499)
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of ´oddvertising´ -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
0714843873
Arte e industria.
Publicidad--Historia.
659.1 / B496a 2001
Advertising today / Warren Berger. - 512 páginas : ilustraciones (algunas a color)
Incluye bibliografía (p. 494-499)
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of ´oddvertising´ -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
0714843873
Arte e industria.
Publicidad--Historia.
659.1 / B496a 2001