Visual persuasion : the role of images in advertising /
Messaris, Paul,
Visual persuasion : the role of images in advertising / Paul Messaris. - xxii, 297 páginas : ilustraciones
Incluye bibliografía (p. 275-288)
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
0803972458 0803972466
Comunicación visual.
Publicidad comercial artística.
Publicidad--Aspectos psicológicos.
659.1042 / M583v 1997
Visual persuasion : the role of images in advertising / Paul Messaris. - xxii, 297 páginas : ilustraciones
Incluye bibliografía (p. 275-288)
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
0803972458 0803972466
Comunicación visual.
Publicidad comercial artística.
Publicidad--Aspectos psicológicos.
659.1042 / M583v 1997