The Starbucks experience : 5 principles for turning ordinary into extraordinary /

Michelli, Joseph A., 1960- ,

The Starbucks experience : 5 principles for turning ordinary into extraordinary / Joseph A. Michelli. - xiv, 208 páginas

Incluye bibliografía.

Introduction -- Principle #1- make it your own -- Principle #2- everything matters -- Principle #3- surprise and delight -- Principle #4- embrace resistance -- Principle #5- leave your mark -- A final word.

´The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world´s ´most admired´ companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there - the ´partners´--And the special experience they create for each customer. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this book takes you deep inside one of the most talked-about companies in the world today.´--Jacket.

0071477845 9780071477840


Starbucks Coffee Company--Estudio de casos.


Éxito en los negocios.
Liderazgo.

658.4 / M623s 2007

Con tecnología Koha