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Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
Tipo de material:
TextoSeries The food seriesEditor: Urbana : University of Illinois Press, 2005Descripción: 206 páginasTipo de contenido: - texto
- no mediado
- volumen
- 0252029429
- 9780252029424
- 615.854 W251m 2005
Contenidos:
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 615.854 W251m 2005 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002560468 |
Total de reservas: 0
Incluye bibliografía.
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
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