Marketing nutrition : soy, functional foods, biotechnology, and obesity /
Wansink, Brian,
Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink. - 206 páginas - The food series .
Incluye bibliografía.
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
0252029429 9780252029424
Educación del paciente.
Hábitos alimenticios.
Nutrición.
615.854 / W251m 2005
Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink. - 206 páginas - The food series .
Incluye bibliografía.
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
0252029429 9780252029424
Educación del paciente.
Hábitos alimenticios.
Nutrición.
615.854 / W251m 2005