Design thinking : new product development essentials from the PDMA / editado por Michael G. Luchs, K. Scott Swan, Abbie Griffin.

Incluye bibliografía.

_ A brief introduction to design thinking / Michael G. Luchs -- Part I: Design thinking tools. Inspirational design briefing / Søren Petersen, Jaewoo Joo ; Personas : powerful tool for designers / Robert Chen, Jeanny Liu ; Customer experience mapping : the springboard to innovative solutions / Jonathan Bohlmann, John McCreery ; Design thinking to bridge research and concept design / Lauren Weigel ; Boosting creativity in idea generation using design heuristics / Colleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly ; The key roles of stories and prototypes in design thinking / Mark Zeh -- Part II: Design thinking within the firm. Integrating design into the fuzzy front end of the innovation process Giulia Calabretta, Gerda Gemser ; The role of design in early-stage ventures : how to help start-ups understand and apply design processes to new product development / J.D. Albert ; Design thinking for non-designers : a guide for team training and implementation / Victor P. Seidel, Sebastian K. Fixson ; Develping design thinking ; GE Healthcare´s Menlo Innovation model / Sarah J.S. Wilner ; Leading for a corporate culture of design thinking / Nathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman ; Knowledge management as intelligence amplification for breakthrough innovations / Vadake K Narayanan, Gina Colarelli O´Connor ; Strategically embedding design thinking in the firm / Pietro Micheli, Helen Perks -- Part III: Design thinking for specific contexts. Designing services that sing and dance / Marina Candi, Ahmad Beltagui ; Capturing context through service design stories / Katarina Wetter-Edman, Peter R. Magnusson ; Optimal design for radically new products / Steve Hoeffler, Michal Herzenstein, Tamar Ginzburg ; Business model design / John Aceti, Tony Singarayar ; Lean start-up in large enterprises using human-centered design thinking : a new approach fo