Design thinking : new product development essentials from the PDMA /
Design thinking : new product development essentials from the PDMA /
editado por Michael G. Luchs, K. Scott Swan, Abbie Griffin.
- xvii, 431 páginas ; 25 cm.
Incluye bibliografía.
_ A brief introduction to design thinking / Design thinking tools. Inspirational design briefing / Personas : powerful tool for designers / Customer experience mapping : the springboard to innovative solutions / Design thinking to bridge research and concept design / Boosting creativity in idea generation using design heuristics / The key roles of stories and prototypes in design thinking / Design thinking within the firm. Integrating design into the fuzzy front end of the innovation process Giulia Calabretta, Gerda Gemser ; The role of design in early-stage ventures : how to help start-ups understand and apply design processes to new product development / Design thinking for non-designers : a guide for team training and implementation / Develping design thinking ; GE Healthcare´s Menlo Innovation model / Leading for a corporate culture of design thinking / Knowledge management as intelligence amplification for breakthrough innovations / Strategically embedding design thinking in the firm / Design thinking for specific contexts. Designing services that sing and dance / Capturing context through service design stories / Optimal design for radically new products / Business model design / Lean start-up in large enterprises using human-centered design thinking : a new approach fo Michael G. Luchs -- Søren Petersen, Jaewoo Joo ; Robert Chen, Jeanny Liu ; Jonathan Bohlmann, John McCreery ; Lauren Weigel ; Colleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly ; Mark Zeh -- J.D. Albert ; Victor P. Seidel, Sebastian K. Fixson ; Sarah J.S. Wilner ; Nathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman ; Vadake K Narayanan, Gina Colarelli O´Connor ; Pietro Micheli, Helen Perks -- Marina Candi, Ahmad Beltagui ; Katarina Wetter-Edman, Peter R. Magnusson ; Steve Hoeffler, Michal Herzenstein, Tamar Ginzburg ; John Aceti, Tony Singarayar ; Part I: Part II: Part III:
1118971809 9781118971802
Aptitud creadora en los negocios.
Diseño de productos.
Pensamiento crítico.
658.5752 / D457 2015
Incluye bibliografía.
_ A brief introduction to design thinking / Design thinking tools. Inspirational design briefing / Personas : powerful tool for designers / Customer experience mapping : the springboard to innovative solutions / Design thinking to bridge research and concept design / Boosting creativity in idea generation using design heuristics / The key roles of stories and prototypes in design thinking / Design thinking within the firm. Integrating design into the fuzzy front end of the innovation process Giulia Calabretta, Gerda Gemser ; The role of design in early-stage ventures : how to help start-ups understand and apply design processes to new product development / Design thinking for non-designers : a guide for team training and implementation / Develping design thinking ; GE Healthcare´s Menlo Innovation model / Leading for a corporate culture of design thinking / Knowledge management as intelligence amplification for breakthrough innovations / Strategically embedding design thinking in the firm / Design thinking for specific contexts. Designing services that sing and dance / Capturing context through service design stories / Optimal design for radically new products / Business model design / Lean start-up in large enterprises using human-centered design thinking : a new approach fo Michael G. Luchs -- Søren Petersen, Jaewoo Joo ; Robert Chen, Jeanny Liu ; Jonathan Bohlmann, John McCreery ; Lauren Weigel ; Colleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly ; Mark Zeh -- J.D. Albert ; Victor P. Seidel, Sebastian K. Fixson ; Sarah J.S. Wilner ; Nathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman ; Vadake K Narayanan, Gina Colarelli O´Connor ; Pietro Micheli, Helen Perks -- Marina Candi, Ahmad Beltagui ; Katarina Wetter-Edman, Peter R. Magnusson ; Steve Hoeffler, Michal Herzenstein, Tamar Ginzburg ; John Aceti, Tony Singarayar ; Part I: Part II: Part III:
1118971809 9781118971802
Aptitud creadora en los negocios.
Diseño de productos.
Pensamiento crítico.
658.5752 / D457 2015