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Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Tipo de material:
TextoEditor: Minneapolis, Minn. : University of Minnesota Press, c2011Descripción: xv, 253 páginas : ilustraciones ; 23 cmTipo de contenido: - texto
- no mediado
- volumen
- 0816665451
- 081666546X
- 9780816665457
- 9780816665464
- 361.26 R529b 2011
Contenidos:
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 361.26 R529b 2011 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002811580 |
Total de reservas: 0
´A Quadrant Book.´
Incluye bibliografía (p. 209-225).
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else.
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