Brand aid : shopping well to save the world /
Richey, Lisa Ann,
Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. - xv, 253 páginas : ilustraciones ; 23 cm.
´A Quadrant Book.´
Incluye bibliografía (p. 209-225).
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else.
0816665451 081666546X 9780816665457 9780816665464
Asistencia económica--Países en desarrollo.
Celebridades.--Actividad política.
Empresariado social
361.26 / R529b 2011
Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. - xv, 253 páginas : ilustraciones ; 23 cm.
´A Quadrant Book.´
Incluye bibliografía (p. 209-225).
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else.
0816665451 081666546X 9780816665457 9780816665464
Asistencia económica--Países en desarrollo.
Celebridades.--Actividad política.
Empresariado social
361.26 / R529b 2011