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The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY. por
Edición: Second Edition.
Tipo de material: Texto; Forma literaria:
No es ficción Editor: New York : Fairchild Books Ink. 2015
Disponibilidad: Ítems disponibles para préstamo: Biblioteca Central (1)Signatura topográfica: 746.920688 R234w 2015.
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