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Managerial economics and business strategy / Michael R. Baye, Jeffrey T. Prince.
Tipo de material:
TextoSeries The McGraw-Hill series economics | McGraw-Hill series in economicsEditor: New York, NY : McGraw-Hill Irwin, 2014Edición: Eighth editionDescripción: xxxvi, 636 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 0073523224
- 0077413814
- 9780073523224
- 9780077413811
- 338.5024658 B357m 2014
Contenidos:
1. The fundamentals of managerial economics -- 2. Market forces : demand and supply -- 3. Quantitative demand analysis -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. The organization of the firm -- 7. The nature of industry -- 8. Managing in competitive, monopolistic, and ,monopolistically competitive markets -- 9. Basic oligopoly models -- 10. Game theory : inside oligopoly -- 11. Pricing strategies for firms with market power -- 12. The economics of information -- 13. Advanced topics in business strategy -- 14. A manager´s guide to government in the marketplace
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 338.5024658 B357m 2014 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002973034 |
Total de reservas: 0
Incluye referencias bibliográficas e índice.
1. The fundamentals of managerial economics -- 2. Market forces : demand and supply -- 3. Quantitative demand analysis -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. The organization of the firm -- 7. The nature of industry -- 8. Managing in competitive, monopolistic, and ,monopolistically competitive markets -- 9. Basic oligopoly models -- 10. Game theory : inside oligopoly -- 11. Pricing strategies for firms with market power -- 12. The economics of information -- 13. Advanced topics in business strategy -- 14. A manager´s guide to government in the marketplace
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