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Yankee don´t go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.
Tipo de material:
TextoSeries The Luther Hartwell Hodges series on business, society, and the stateEditor: Chapel Hill : University of North Carolina Press, c2003Descripción: xi, 321 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0807828025
- 0807854786
- Capitalismo -- México -- Historia -- Siglo XX
- Consumo (Economía) -- México -- Historia -- Siglo XX
- Nacionalismo -- México -- Historia -- Siglo XX
- Política comercial -- México -- Historia -- Siglo XX
- Publicidad -- México -- Historia -- Siglo XX
- Estados Unidos -- Relaciones exteriores -- México
- México -- Política y gobierno -- 1910-1946
- México -- Política y gobierno -- 1946-1970
- México -- Relaciones exteriores -- Estados Unidos
- 337.72073 M843y 2003
Contenidos:
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 337.72073 M843y 2003 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002072399 |
Total de reservas: 0
Incluye bibliografía (p. [283]-307).
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
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