Yankee don´t go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Moreno, Julio, 1970- ,
Yankee don´t go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno. - xi, 321 páginas : ilustraciones - The Luther Hartwell Hodges series on business, society, and the state .
Incluye bibliografía (p. [283]-307).
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
0807828025 0807854786
Capitalismo--Historia--México--Siglo XX.
Consumo (Economía)--Historia--México--Siglo XX.
Nacionalismo--Historia--México--Siglo XX.
Política comercial--Historia--México--Siglo XX.
Publicidad--Historia--México--Siglo XX.
Estados Unidos--Relaciones exteriores--México.
México--Política y gobierno--1910-1946.
México--Política y gobierno--1946-1970.
México--Relaciones exteriores--Estados Unidos.
337.72073 / M843y 2003
Yankee don´t go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno. - xi, 321 páginas : ilustraciones - The Luther Hartwell Hodges series on business, society, and the state .
Incluye bibliografía (p. [283]-307).
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
0807828025 0807854786
Capitalismo--Historia--México--Siglo XX.
Consumo (Economía)--Historia--México--Siglo XX.
Nacionalismo--Historia--México--Siglo XX.
Política comercial--Historia--México--Siglo XX.
Publicidad--Historia--México--Siglo XX.
Estados Unidos--Relaciones exteriores--México.
México--Política y gobierno--1910-1946.
México--Política y gobierno--1946-1970.
México--Relaciones exteriores--Estados Unidos.
337.72073 / M843y 2003