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The ultimate secrets of advertising / by John Philip Jones.
Tipo de material:
TextoEditor: Thousand Oaks, Calif. : Sage, c2002Descripción: xxvi, 227 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0761922431
- 076192244X
- 659.1 J77u 2002
Contenidos:
Big ideas and good ideas -- Passing through the gate -- Getting it right the first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising´s long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects: snapshots versus movies.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 659.1 J77u 2002 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002012940 |
Total de reservas: 0
Incluye bibliografía.
Big ideas and good ideas -- Passing through the gate -- Getting it right the first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising´s long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects: snapshots versus movies.
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