The ultimate secrets of advertising /
Jones, John Philip,
The ultimate secrets of advertising / by John Philip Jones. - xxvi, 227 páginas : ilustraciones
Incluye bibliografía.
Big ideas and good ideas -- Passing through the gate -- Getting it right the first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising´s long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects: snapshots versus movies.
0761922431 076192244X
Publicidad.
659.1 / J77u 2002
The ultimate secrets of advertising / by John Philip Jones. - xxvi, 227 páginas : ilustraciones
Incluye bibliografía.
Big ideas and good ideas -- Passing through the gate -- Getting it right the first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising´s long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects: snapshots versus movies.
0761922431 076192244X
Publicidad.
659.1 / J77u 2002