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Quantitative marketing and marketing management : marketing models and methods in theory and practice / Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hidebrant, (eds) ; with contributions by András Bauer [y otros].
Tipo de material:
TextoEditor: Wiesbaden, Germany : Springer Gabler, 2012Descripción: 630 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- no mediado
- volumen
- 3834930601
- 9783834930606
- 658.83 D537q 2012
Contenidos:
Resumen: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice.
pt. 1. Marketing models and marketing research methods -- pt. 2. Consumer behavior and retailing -- pt. 3. Marketing management -- pt. 4. Business administration in Vienna -- pt. 5. Udo Wagner.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.83 D537q 2012 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002926701 |
Total de reservas: 0
Incluye bibliografía
pt. 1. Marketing models and marketing research methods -- pt. 2. Consumer behavior and retailing -- pt. 3. Marketing management -- pt. 4. Business administration in Vienna -- pt. 5. Udo Wagner.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice.
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