Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hidebrant, (eds) ; with contributions by András Bauer [y otros].
- 630 páginas : ilustraciones ; 25 cm.
Incluye bibliografía
pt. 1. Marketing models and marketing research methods -- pt. 2. Consumer behavior and retailing -- pt. 3. Marketing management -- pt. 4. Business administration in Vienna -- pt. 5. Udo Wagner.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice.
3834930601 9783834930606
Mercadeo--Investigaciones.
Mercadeo--Matemáticas.
Mercadeo.
658.83 / D537q 2012
Incluye bibliografía
pt. 1. Marketing models and marketing research methods -- pt. 2. Consumer behavior and retailing -- pt. 3. Marketing management -- pt. 4. Business administration in Vienna -- pt. 5. Udo Wagner.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice.
3834930601 9783834930606
Mercadeo--Investigaciones.
Mercadeo--Matemáticas.
Mercadeo.
658.83 / D537q 2012