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Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt.
Tipo de material:
TextoEditor: New York : McGraw-Hill, c2010Descripción: xxix, 255 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 007171300X
- 9780071713009
- 658.812 B565s 2010
Contenidos:
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 658.812 B565s 2010 (Navegar estantería(Abre debajo)) | Disponible | Sala de reserva | 33409002922536 | ||||
| Reserva Libro | Biblioteca Central | Reserva Colección General | 658.812 B565s 2010 (Navegar estantería(Abre debajo)) | c. 2 | Disponible | Sala de reserva | 33409002927113 |
Total de reservas: 0
Incluye referencias bibliográficas (p. 237-240) e índice.
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
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