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The Internet audience : constitution & measurement / Fernando Bermejo.
Tipo de material:
TextoSeries Digital formations ; v. 35Editor: New York : Peter Lang, c2007Descripción: x, 262 páginasTipo de contenido: - texto
- no mediado
- volumen
- 0820479322
- 9780820479323
- 302.231 B516i 2007
Contenidos:
Section I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 302.231 B516i 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002583247 |
Total de reservas: 0
Incluye bibliografía.
Section I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard.
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