The Internet audience : constitution & measurement /
Bermejo, Fernando, 1970- ,
The Internet audience : constitution & measurement / Fernando Bermejo. - x, 262 páginas - Digital formations ; v. 35 .
Incluye bibliografía.
Section I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard.
0820479322 9780820479323
Medios de comunicación de masas.--Audiencias--Estadísticas.
Usuarios de internet--Estadísticas.
302.231 / B516i 2007
The Internet audience : constitution & measurement / Fernando Bermejo. - x, 262 páginas - Digital formations ; v. 35 .
Incluye bibliografía.
Section I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard.
0820479322 9780820479323
Medios de comunicación de masas.--Audiencias--Estadísticas.
Usuarios de internet--Estadísticas.
302.231 / B516i 2007