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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
Tipo de material:
TextoEditor: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edición: 4th edDescripción: xxiii, 456 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0131485199
- 9780131485198
- 658.872 S912e 2006
Contenidos:
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.872 S912e 2006 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002219156 |
Total de reservas: 0
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| 658.872 S756c 2005 Contemporary direct marketing / | 658.872 S839s 2010 Social media metrics : how to measure and optimize your marketing investment / | 658.872 S877s 2008 Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / | 658.872 S912e 2006 E-marketing / | 658.872 T211a 2003 Applying e-commerce in business / | 658.872 T784f 2010 Facebook marketing : an hour a day / | 658.872 V393e 2018 E-retailers´ expansion to social media platforms: role of business model alignment / |
Incluye bibliografia.
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
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