Imagen de Amazon.com
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
Tipo de material:
TextoEditor: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edición: 4th edDescripción: xxiii, 456 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0131485199
- 9780131485198
- 658.872 S912e 2006
Contenidos:
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.872 S912e 2006 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002219156 |
Total de reservas: 0
Incluye bibliografia.
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
No hay comentarios en este titulo.
Ingresar a su cuenta para colocar un comentario.