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The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst.
Tipo de material:
TextoEditor: Chicago, Ill. : American Marketing Association ; Mason, Ohio : Thomson/South-Western c2004Descripción: xii, 210 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0324226675
- 0877573069
- 658.8342 H477c 2004
Contenidos:
Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8342 H477c 2004 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002051542 |
Total de reservas: 0
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| 658.8342 G562 2007 Global consumer behavior / | 658.8342 H243c 2009 Consumer behavior : an applied approach / | 658.8342 H249e 2007 Emotions, advertising and consumer choice / | 658.8342 H477c 2004 The customer learning curve : creating profits from marketing chaos / | 658.8342 H638n 2009 The next big thing : spotting and forecasting consumer trends for profit / | 658.8342 H868c 2007 Consumer behavior / | 658.8342 H868c 2013 Consumer behavior / |
Incluye bibliografía (p. 199-201).
Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
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