The customer learning curve : creating profits from marketing chaos /
Hellman, Karl,
The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst. - xii, 210 páginas : ilustraciones
Incluye bibliografía (p. 199-201).
Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
0324226675 0877573069
Comportamiento del consumidor.
Mercadeo.
658.8342 / H477c 2004
The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst. - xii, 210 páginas : ilustraciones
Incluye bibliografía (p. 199-201).
Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
0324226675 0877573069
Comportamiento del consumidor.
Mercadeo.
658.8342 / H477c 2004