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Competitive intelligence : a framework for web-based analysis and decision making / Conor Vibert.

Por: Tipo de material: TextoTextoEditor: Mason, Ohio : Thomson/South-Western, c2004Descripción: v, 254 páginas : ilustracionesTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de soporte:
  • volumen
ISBN:
  • 032420325X
Tema(s): Clasificación CDD:
  • 658.472 V624 2004
Recursos en línea:
Contenidos:
Introduction / Conor Vibert -- Competitive intelligence in an online world. A primer on competitive intelligence / David Campbell -- Strategically searching the web / Tanja Harrison -- Differentiating good online information from bad / Jennifer Richard -- Protecting your company from web-based competitive intelligence / Carolyn M. Vella, John J. McGonagle -- Linking management thought with the online world. Analysis : why it is important / Craig Fleisher -- Management thought : the connection with CI ; Management thought : ideas that can improve CI ; Web-based research missions : incorporating the internet into analysis ; Analysis : web-enhanced case studies in real time / Conor Vibert -- The knowledge management cycle / Daniel L. Silver -- Web-based CI in corporate and academic classrooms. The role of CI in academia / John Prescott -- CI corporate training ideas from the classroom ; Using web CI to understand the online music business : a case example ; Conclusion / Conor Vibert.
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Notas Fecha de vencimiento Código de barras Reserva de ítems
Libro Biblioteca Central Colección General 658.472 V624 2004 (Navegar estantería(Abre debajo)) Disponible GEN 33409002060261
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Introduction / Conor Vibert -- Competitive intelligence in an online world. A primer on competitive intelligence / David Campbell -- Strategically searching the web / Tanja Harrison -- Differentiating good online information from bad / Jennifer Richard -- Protecting your company from web-based competitive intelligence / Carolyn M. Vella, John J. McGonagle -- Linking management thought with the online world. Analysis : why it is important / Craig Fleisher -- Management thought : the connection with CI ; Management thought : ideas that can improve CI ; Web-based research missions : incorporating the internet into analysis ; Analysis : web-enhanced case studies in real time / Conor Vibert -- The knowledge management cycle / Daniel L. Silver -- Web-based CI in corporate and academic classrooms. The role of CI in academia / John Prescott -- CI corporate training ideas from the classroom ; Using web CI to understand the online music business : a case example ; Conclusion / Conor Vibert.

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