Competitive intelligence : a framework for web-based analysis and decision making /
Vibert, Conor, 1962- ,
Competitive intelligence : a framework for web-based analysis and decision making / Conor Vibert. - v, 254 páginas : ilustraciones
Incluye bibliografía.
Introduction / Conor Vibert -- Competitive intelligence in an online world. A primer on competitive intelligence / David Campbell -- Strategically searching the web / Tanja Harrison -- Differentiating good online information from bad / Jennifer Richard -- Protecting your company from web-based competitive intelligence / Carolyn M. Vella, John J. McGonagle -- Linking management thought with the online world. Analysis : why it is important / Craig Fleisher -- Management thought : the connection with CI ; Management thought : ideas that can improve CI ; Web-based research missions : incorporating the internet into analysis ; Analysis : web-enhanced case studies in real time / Conor Vibert -- The knowledge management cycle / Daniel L. Silver -- Web-based CI in corporate and academic classrooms. The role of CI in academia / John Prescott -- CI corporate training ideas from the classroom ; Using web CI to understand the online music business : a case example ; Conclusion / Conor Vibert.
032420325X
Administración.
Planificación estratégica.
658.472 / V624 2004
Competitive intelligence : a framework for web-based analysis and decision making / Conor Vibert. - v, 254 páginas : ilustraciones
Incluye bibliografía.
Introduction / Conor Vibert -- Competitive intelligence in an online world. A primer on competitive intelligence / David Campbell -- Strategically searching the web / Tanja Harrison -- Differentiating good online information from bad / Jennifer Richard -- Protecting your company from web-based competitive intelligence / Carolyn M. Vella, John J. McGonagle -- Linking management thought with the online world. Analysis : why it is important / Craig Fleisher -- Management thought : the connection with CI ; Management thought : ideas that can improve CI ; Web-based research missions : incorporating the internet into analysis ; Analysis : web-enhanced case studies in real time / Conor Vibert -- The knowledge management cycle / Daniel L. Silver -- Web-based CI in corporate and academic classrooms. The role of CI in academia / John Prescott -- CI corporate training ideas from the classroom ; Using web CI to understand the online music business : a case example ; Conclusion / Conor Vibert.
032420325X
Administración.
Planificación estratégica.
658.472 / V624 2004