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Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
Tipo de material:
TextoEditor: Thousand Oaks : Sage, c2002Descripción: xv, 300 páginasTipo de contenido: - texto
- no mediado
- volumen
- 0761913742
- 0761913750
- 658.848 C383d 2002
Contenidos:
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.848 C838d 2002 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002012668 |
Total de reservas: 0
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| 658.848 C359i 2013 International marketing / | 658.848 C359m 2001 Marketing internacional / | 658.848 C359m 2006 Marketing internacional / | 658.848 C838d 2002 Doing business in emerging markets : entry and negotiation strategies / | 658.848 D186g 1993 Global vision : building new models for the corporation of the future / | 658.848 G216m 2001 Marketing internacional / | 658.848 G562 1999 Global marketing management / |
Incluye bibliografía (p. 273-281)
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
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