Doing business in emerging markets : entry and negotiation strategies /
Cavusgil, S. Tamer,
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. - xv, 300 páginas
Incluye bibliografía (p. 273-281)
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
0761913742 0761913750
Empresas internacionales.
Mercado de exportación.
658.848 / C383d 2002
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. - xv, 300 páginas
Incluye bibliografía (p. 273-281)
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
0761913742 0761913750
Empresas internacionales.
Mercado de exportación.
658.848 / C383d 2002