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Commercializing new technologies : getting from mind to market / Vijay K. Jolly.
Tipo de material:
TextoEditor: Boston, Mass. : Harvard Business School Press, c1997Descripción: xxi, 410 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0875847609
- 658.575 J75c 1997
Contenidos:
From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.575 J75c 1997 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002051716 |
Total de reservas: 0
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| 658.575 G392m 2009 Materials and innovative product development : using common sense / | 658.575 G684L 2013 Lean UX : applying lean principles to improve user experience / | 658.575 G886h 1997 How to create profitable new products : from mission to market / | 658.575 J75c 1997 Commercializing new technologies : getting from mind to market / | 658.575 K12p 2011 Product planning essentials / | 658.575 K46t 1993 TQM for technical groups : total quality principles for product development / | 658.575 K95m 1988 Managing new products : competing through excellence / |
Incluye bibliografía (p. 379-392).
From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies.
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