Commercializing new technologies : getting from mind to market /
Jolly, Vijay K,
Commercializing new technologies : getting from mind to market / Vijay K. Jolly. - xxi, 410 páginas : ilustraciones
Incluye bibliografía (p. 379-392).
From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies.
0875847609
Administración.
658.575 / J75c 1997
Commercializing new technologies : getting from mind to market / Vijay K. Jolly. - xxi, 410 páginas : ilustraciones
Incluye bibliografía (p. 379-392).
From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies.
0875847609
Administración.
658.575 / J75c 1997