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Marketing and consumer identity in multicultural America / Marye C. Tharp.
Tipo de material:
TextoEditor: Thousand Oaks, Calif. : Sage, c2001Descripción: xvi, 397 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0761911022
- 0761911030
- 658.80089 T367m 2001
Contenidos:
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.80089 T367m 2001 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409001723331 |
Total de reservas: 0
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| 658.80089 B974c 2009 Cross-cultural marketing : theory, practice and relevance / | 658.80089 K85h 2005 Hispanic marketing : a cultural perspective / | 658.80089 K85ha 2012 Hispanic marketing : connecting with the new Latino consumer / | 658.80089 T367m 2001 Marketing and consumer identity in multicultural America / | 658.80095 L659 2000 Leveraging Japan : marketing to the new Asia / | 658.800971 V377i 1994 Issues in the canadian marketplace / | 658.800973 H332m 2006 Marketing mistakes and successes / |
Incluye bibliografía.
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
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