Marketing and consumer identity in multicultural America /
Tharp, Marye C,
Marketing and consumer identity in multicultural America / Marye C. Tharp. - xvi, 397 páginas : ilustraciones
Incluye bibliografía.
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
0761911022 0761911030
Consumidores--Actitudes.--Estados Unidos
Segmentación del mercado--Estados Unidos.
658.80089 / T367m 2001
Marketing and consumer identity in multicultural America / Marye C. Tharp. - xvi, 397 páginas : ilustraciones
Incluye bibliografía.
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
0761911022 0761911030
Consumidores--Actitudes.--Estados Unidos
Segmentación del mercado--Estados Unidos.
658.80089 / T367m 2001