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Successful telemarketing / Bob Stone, John Wyman.
Tipo de material:
TextoEditor: Lincolnwood, Ill. : NTC Business, 1994, c1992Edición: 2nd edDescripción: ix, 214 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0844232955
- 658.84 S877s 1994
Contenidos:
The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT&T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.84 S877s 1994 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409001337587 |
Total de reservas: 0
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| 658.84 S839e 2000 Email marketing : using email to reach your tarket audience and build customer relationships / | 658.84 S839m 1996 Marketing channels / | 658.84 S844m 1992 Manual de telemarketing : estrategias de implantación y manejo / | 658.84 S877s 1994 Successful telemarketing / | 658.84 S879i 2004 International strategic marketing : a European perspective / | 658.84 S912m 1999 Marketing on the Internet : principles of online marketing / | 658.84 T175d 2000 Digital capital : harnessing the power of business webs / |
The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT&T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision.
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