Successful telemarketing /
Stone, Bob, 1918-2007,
Successful telemarketing / Bob Stone, John Wyman. - 2nd ed. - ix, 214 páginas : ilustraciones
The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT&T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision.
0844232955
Mercadeo directo.
Telemercadeo.
658.84 / S877s 1994
Successful telemarketing / Bob Stone, John Wyman. - 2nd ed. - ix, 214 páginas : ilustraciones
The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT&T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision.
0844232955
Mercadeo directo.
Telemercadeo.
658.84 / S877s 1994