The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller.

Por:

Nagle, Thomas T, 1951- [autor.]

Colaborador(es):

Müller, Georg [autor.]

Tipo de material: Texto

TextoIdioma: Inglés Editor: New York : Routledge, 2018Edición: Sixth editionDescripción: xx, 331 páginas : ilustraciones ; 25 cmTipo de contenido:

texto

Tipo de medio:

sin mediación

Tipo de soporte:

volumen

ISBN:

1138737518
9781138737518
113873750X
9781138737501
9781138607354

Tema(s):

Clasificación CDD:

658.816 N149s 2018

Resumen: "Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.

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Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura topográfica	Copia número	Estado	Fecha de vencimiento	Código de barras	Reserva de ítems
Libro	Biblioteca Central	Colección General	658.816 N149s 2018 (Navegar estantería(Abre debajo))		Recién adquirido		33409003120668
Reserva Libro	Biblioteca Central	Reserva Colección General	658.816 N149s 2018 (Navegar estantería(Abre debajo))	c. 2	Disponible		33409003198128

Total de reservas: 0

Incluye bibliografía e índice.

"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.

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