The strategy and tactics of pricing : a guide to growing more profitably /
Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller. - Sixth edition. - xx, 331 páginas : ilustraciones ; 25 cm
Incluye bibliografía e índice.
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.
1138737518 9781138737518 113873750X 9781138737501 9781138607354
Precios.
Mercadeo.
658.816 / N149s 2018
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller. - Sixth edition. - xx, 331 páginas : ilustraciones ; 25 cm
Incluye bibliografía e índice.
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.
1138737518 9781138737518 113873750X 9781138737501 9781138607354
Precios.
Mercadeo.
658.816 / N149s 2018