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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason.

Por: Colaborador(es): Tipo de material: TextoTextoEditor: Brooklyn, New York : Rosenfeld Media, [2013]Descripción: xiv, 202 pages : color ilustraciones ; 23 cmTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de soporte:
  • volumen
ISBN:
  • 1933820330
  • 9781933820330
Tema(s): Clasificación CDD:
  • 658.408 S491 2013
Contenidos:
Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges for facing service design.
Resumen: The book is a practical guide to designing services that work for people. It offers insights, methods and case studis to help design, implement and measure multichannel service experiences with greater impact for costumers, businesses and society.
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Notas Fecha de vencimiento Código de barras Reserva de ítems
Reserva Libro Biblioteca Central Reserva Colección General 658.408 S491 2013 (Navegar estantería(Abre debajo)) Disponible Sala de reserva 33409002960148
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Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges for facing service design.

The book is a practical guide to designing services that work for people. It offers insights, methods and case studis to help design, implement and measure multichannel service experiences with greater impact for costumers, businesses and society.

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