Revenue management for hospitality and tourism / [edited by] Patrick Legohérel, Elisabeth Poutier and Alan Fyall.
Tipo de material: TextoEditor: Woodeaton, Oxford : Goodfellow, ©2013Descripción: xii, 255 páginas : ilustracionesTipo de contenido:- texto
- no mediado
- volumen
- 1908999489
- 9781908999481
- 647.940681 R451 2013
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|
Reserva Libro | Biblioteca Central | Reserva Colección General | 647.940681 R451 2013 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002871154 |
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647.94068 H832 2011 Hotel management and operations / | 647.94068 W181ia 2010 Introduction to hospitality management / | 647.940681 H315p 2013 Profit planning for hospitality and tourism / | 647.940681 R451 2013 Revenue management for hospitality and tourism / | 647.940988 K87m 2010 Marketing for hospitality and tourism / | 647.95068 C867f 2011 Food and beverage management : for the hospitality, tourism and event industries / | 649.5 T676j 1982 Juegos para el desarrollo motor : crecimiento integral para todos los niños con y sin problemas / |
Incluye bibliografía.
Preface -- Acknowledgements -- Introduction -- About the editors -- Part I. Revenue management concepts and techniques -- The emergence of yield management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The components of revenue management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The role of the revenue manager / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The revenue manager´s approach / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Setting up a revenue management system / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Part II. Revenue management in practice -- Revenue management for fixing quotas and prices of perishable commodities under uncertainty / SS Padhi -- Revenue management in China´s lodging sector : practices and challenges / Larry Yu and Huimin Gu -- Restaurant revenue management / Cindy Heo -- Revenue management at heritage visitor attractions / Anna Leask -- heme parks revenue management / Ady Milman and Kelly Kaak -- Revenue management in the cruising industry / David Selby -- Revenue management in hotels and airlines : a critique / Paul Whitelaw -- Car rental revenue management / David Cretin and Emanuel Scuto -- Revenue management and customer relationship management / Xuan (Lorna) Wang -- Staff empowerment and revenue management / Frederic Toitot -- Risk management as a tool to optimise revenue during black swan events / Kare Varini and Sarah Kamensky -- Timeshare revenue management / Amy Gregory -- Conclusion -- Index.
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