Revenue management for hospitality and tourism /
Revenue management for hospitality and tourism /
[edited by] Patrick Legohérel, Elisabeth Poutier and Alan Fyall.
- xii, 255 páginas : ilustraciones
Incluye bibliografía.
Preface -- Acknowledgements -- Introduction -- About the editors -- Part I. Revenue management concepts and techniques -- The emergence of yield management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The components of revenue management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The role of the revenue manager / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The revenue manager´s approach / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Setting up a revenue management system / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Part II. Revenue management in practice -- Revenue management for fixing quotas and prices of perishable commodities under uncertainty / SS Padhi -- Revenue management in China´s lodging sector : practices and challenges / Larry Yu and Huimin Gu -- Restaurant revenue management / Cindy Heo -- Revenue management at heritage visitor attractions / Anna Leask -- heme parks revenue management / Ady Milman and Kelly Kaak -- Revenue management in the cruising industry / David Selby -- Revenue management in hotels and airlines : a critique / Paul Whitelaw -- Car rental revenue management / David Cretin and Emanuel Scuto -- Revenue management and customer relationship management / Xuan (Lorna) Wang -- Staff empowerment and revenue management / Frederic Toitot -- Risk management as a tool to optimise revenue during black swan events / Kare Varini and Sarah Kamensky -- Timeshare revenue management / Amy Gregory -- Conclusion -- Index.
1908999489 9781908999481
Hostelería--Administración.
647.940681 / R451 2013
Incluye bibliografía.
Preface -- Acknowledgements -- Introduction -- About the editors -- Part I. Revenue management concepts and techniques -- The emergence of yield management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The components of revenue management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The role of the revenue manager / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The revenue manager´s approach / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Setting up a revenue management system / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Part II. Revenue management in practice -- Revenue management for fixing quotas and prices of perishable commodities under uncertainty / SS Padhi -- Revenue management in China´s lodging sector : practices and challenges / Larry Yu and Huimin Gu -- Restaurant revenue management / Cindy Heo -- Revenue management at heritage visitor attractions / Anna Leask -- heme parks revenue management / Ady Milman and Kelly Kaak -- Revenue management in the cruising industry / David Selby -- Revenue management in hotels and airlines : a critique / Paul Whitelaw -- Car rental revenue management / David Cretin and Emanuel Scuto -- Revenue management and customer relationship management / Xuan (Lorna) Wang -- Staff empowerment and revenue management / Frederic Toitot -- Risk management as a tool to optimise revenue during black swan events / Kare Varini and Sarah Kamensky -- Timeshare revenue management / Amy Gregory -- Conclusion -- Index.
1908999489 9781908999481
Hostelería--Administración.
647.940681 / R451 2013