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Business, marketing, and management principles for IT and engineering / Dimitris N. Chorafas.
Tipo de material:
TextoEditor: Boca Raton, FL : CRC Press, c2011Descripción: xvii, 419 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- no mediado
- volumen
- 1439848068
- 9781439848067
- 620.0068 C551b 2011
Contenidos:
_ Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market´s conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Reserva Libro | Biblioteca Central | Reserva Colección General | 620.0068 C551b 2011 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002819450 |
Total de reservas: 0
Incluye bibliografía.
_ Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market´s conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control.
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