Business, marketing, and management principles for IT and engineering /
Chorafas, Dimitris N,
Business, marketing, and management principles for IT and engineering / Dimitris N. Chorafas. - xvii, 419 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
_ Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- Market´s conquest -- sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control. The The
1439848068 9781439848067
Administración.
Industrias de alta tecnología--Administración.
620.0068 / C551b 2011
Business, marketing, and management principles for IT and engineering / Dimitris N. Chorafas. - xvii, 419 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
_ Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- Market´s conquest -- sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control. The The
1439848068 9781439848067
Administración.
Industrias de alta tecnología--Administración.
620.0068 / C551b 2011