The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
Tipo de material: TextoEditor: Boston : Nicholas Brealey Pub., 2011Descripción: xxvi, 230 páginas ; 24 cmTipo de contenido:- texto
- no mediado
- volumen
- 1857885643
- 9781857885644
- 658.872 M379t 2011
Contenidos:
Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|
Libro | Biblioteca Central | Colección General | 658.872 M379t 2011 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002759219 |
Total de reservas: 0
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Incluye bibliografía.
Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
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