The third screen : marketing to your customers in a world gone mobile /
Martin, Chuck, 1949- ,
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - xxvi, 230 páginas ; 24 cm.
Incluye bibliografía.
Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
1857885643 9781857885644
Mercadeo por internet.
Publicidad por internet.
Telemercadeo.
658.872 / M379t 2011
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - xxvi, 230 páginas ; 24 cm.
Incluye bibliografía.
Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There´s an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
1857885643 9781857885644
Mercadeo por internet.
Publicidad por internet.
Telemercadeo.
658.872 / M379t 2011